Our Unique Approach

Our combined expertise in behavioural science, human-centred design, effective communication and evaluation is what drives our success in developing products & services that empower people to have the health and quality of life they deserve. We love working with people who share the same vision across disciplines, and have a wide network of collaborators & associates in academia, business and the health & charity sectors. 

Dr Holly Whelan

Holly has a PhD in Neuroscience and deep expertise in consumer health & wellbeing. Prior to founding Habit Partners, she worked at Unilever, managing multi-million dollar global consumer brands and developing new health business models and partnerships. She specialises in people-centric design & comms, translating complex science into easy to understand and compelling product and service innovation. She is a confident public speaker and teaches at the School for Social Entrepreneurs.

Dr Mark Cobain

Mark has a PhD in Psychology and is an expert in epidemiology with application to health, wellbeing and quality of life. Collaborating widely across public, private, academic and clinical sectors, he specialises in designing strategies for intervention, creating behavioural insights for use in services, developing digital technologies to support intervention, and evaluating services, products and campaigns. Prior to founding Habit Partners, he worked in pharma, Unilever and was a research fellow in the Framingham Heart Study.